2018 elections are like the Battle of Agincourt - Part 3 Examples of 21 Century political ads and how they are made.

"Meet the progressive team making campaign ads great again 

The hot take in politics right now is traditional political advertising doesn't work. Ads haven't really changed all that much in 40 years, and the old way of doing things — carefully scripting a candidate with talking points and having them read a script into a camera — makes politicians look phony.  

 Bill Hyers and Matt McLaughlin are a team of strategists who make political ads for progressive candidates. They say they've cracked the code on how to make politicians sound like actual human beings.  

 VICE News followed the team as they made a launch video for John Fetterman, a progressive candidate for Lt. Gov. of Pennsylvania."

WIN creates strategic, video-centric campaigns that engage audiences, drive action and create change.

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An iPhone, or any smartphone and free editing software is all you need to make a political ad. For distribution Twitter or Facebook. 

Technical quality is a plus, but a compelling story honestly told makes a winning ad.

A winning political campaign no longer depends on the staggering amounts of money now spent on advertising. Enormous funds spent to promote a candidate and professional campaign managers it attracts can even be a losing proposition. 

Expensive equipment like the heavy armor French Army used at the Battle of Agincourt worked against the French. The cheap wooden longbows used by English archers trained at low marginal cost won the battle. 

SEE:

Sunday, February 18, 2018

2018 elections are like the Battle of Agincourt. Democrats with accurate powerful long bows vs. Republicans in costly heavy armor dying on their corporate mud field. Part 1

AND:

Monday, February 19, 2018

2018 elections are like the Battle of Agincourt Part 2. Smartphone, free editing software & free distribution is all you need to make a political ad.