2018 elections are like the Battle of Agincourt Part 2. Smartphone, free editing software & free distribution is all you need to make a political ad.

Plenty of amateur films have been shot using iPhones, but by all reports, this is the first movie at the Sundance Film Festival to be shot almost entirely on an Apple device. It was a decision that indie writer and director Sean Baker made to accommodate the film’s small budget. But you’d never guess the camera, to look at it: Tangerine was shot in a widescreen, 2:35:1 aspect ratio, and its camera zooms through the streets of LA with a fluidity you’d never expect from a handheld device. And yet despite his camera of choice, Baker says the iPhone made for a good partner. "It was surprisingly easy," Baker says. "We never lost any footage.” 

How one of the best films at Sundance was shot using an iPhone 5S 

Casey Newton

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I made the video below with an inexpensive Pentax Q10 camera, Zoom H-1 audio recorder, Manfrotto monopod & Magic Arm Articulating Magic Friction Arm 

Edited using DAVINCI RESOLVE 14 (Free version)

In film or video technically good helps, but a compelling story is paramount. 

The video below was done with the same recording equipment and edited with iMovie:

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Once you pay for the hardware the marginal cost is zero.

Distribution costs on YouTube, Facebook, Twitter or other application is zero. 

“Zero Marginal Cost” 

The Third Industrial Revolution: A Radical New Sharing Economy

The end result is, a winning political campaign no longer depends on enormous amounts of money. Enormous funds spent to promote a candidate and professional campaign managers it attracts can even be a losing proposition. 

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Expensive equipment like the heavy armor French Army used at the Battle of Agincourt worked against the French. The cheap wooden longbows used by English archers trained at low marginal cost won the battle.