“I would argue that 2008, a year that we think that’s just about the Subprime Crisis, was more than that. 2008 was the year that both the market and Mother Nature got together and issued up a warning; You are growing in an unsustainable way, environmentally and economically. Turn back now. This is your warning heart attack.
This was not just faulty accounting. There was also behind it a breakdown in values. The whole credit bubble was built on the twin principles of IBG and YBG; I’ll Be Gone or You’ll Be Gone when things go bad.
We’ve been practicing the same IBG/YBG principles in Nature; which is why the World Wildlife Fund’s in 2008 ‘Living Planet Report’ concluded, 'We are operating 25% above the planet’s biological capacity to support life on earth.’
No problem. ‘I’ll Be Gone’
As WWF’s Director General observed, ‘The world is currently struggling with the consequences of over valuing it’s financial assets but a more fundamental crisis looms ahead an ecological credit crunch caused by undervaluing the environmental assets that are the basis of all life and prosperity.
But then what do we care; WBG, We’ll Be Gone."